Name Todd Phillips
About Senior Marketing and Communications Manager 
 

For the past 15 years Mr. Phillips has specialized in health-related communications and marketing.  As a Senior Marketing and Communications Manager at AED, Mr. Phillips oversees a variety of projects.  

Mr. Phillips manages the activities of the Youth Tobacco Cessation Collaborative (YTCC) and the National Tobacco Cessation Collaborative (NTCC). For these groups he conducts regular meetings and conference calls to determine strategic objectives and national priorities and to coordinate collaborative ventures. These two groups are funded by the Robert Wood Johnson Foundation, Centers for Disease Control and Prevention, National Cancer Institute, National Institute on Drug Abuse, and American Legacy Foundation.  One of the primary projects for the NTCC focuses on “Building Consumer Demand for Tobacco Cessation.” This project works toward to increasing the use of proven cessation treatments. NTCC also conducts initiatives related to health literacy, smoke-free policies, the use of new media, and health provider outreach (more information is available at www.tobacco-cessation.org). For the YTCC, Mr. Phillips developed an American Journal of Public Health supplement focused on tobacco cessation among young adults aged 18-24.  For more information on YTCC, please visit www.youthtobaccocessation.org

For GlaxoSmithKline, Mr. Phillips manages a team that trains GSK staff on how to incorporate health literacy principles into patient education materials.  This team has conducted more than 80 three-hour trainings at GSK, reaching more than 1,000 employees.  Mr. Phillips oversaw the development of all training materials, including a presentation with speaker notes, a health literacy style guide, and exercises.    

From 2000-2004, Mr. Phillips provided technical assistance to state-level tobacco control programs in designing and implementing media campaigns.  As part of this effort, he managed the development of “Designing and Implementing an Effective Tobacco Control Counter-Marketing Campaign.” This manual covers every phase of counter-marketing from planning and evaluating campaigns to implementing advertising, public relations, media advocacy, grassroots marketing and media literacy efforts.  It also addresses cultural competency issues in counter-marketing.  Mr. Phillips also developed a 5-day training curriculum based on the manual.

 
 
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